Premium nutrition. Straight to you
Ultra Premium Direct delivers high-quality pet food made with carefully selected ingredients and a clear mission: to provide advanced nutrition without unnecessary complexity or inflated costs.
By combining expertise in formulation with a direct-to-consumer approach, the brand offers exceptional value while maintaining premium standards in every recipe.
A smarter way to feed our pets
At Ultra Premium Direct, nutrition focuses on what truly matters.
Each recipe is designed to support long-term well-being and vitality, without compromise
- High-quality proteins
- Complete and balanced recipes tailored to pets' needs
- Transparent ingredient selection
Premium made accessible
By removing intermediaries, Ultra Premium Direct redefines traditional pet food pricing.
This direct model allows the brand to deliver:
- Premium-quality recipes at fair prices
- Consistent nutritional standards
- Greater accessibility for pet owners
Making high-quality nutrition available to more pets, every day.
Caring beyond the bowl
Ultra Premium Direct's commitment to animals goes beyond what's in the recipe.
Selected products carry the 1% for Animals Label: 1% of their turnover is donated to NGO YouCare, supporting animal protection and biodiversity worldwide.
And through the Ultra Premium Direct Foundation, the brand also partners with local NGOs to fight pet mistreatment and promote adoption, helping more animals find safe, loving homes.
Because feeding pets well is just the beginning of caring for them.