Meet the Executive Leadership Team

Arthur joined INSPIRED as CEO in September 2024. He is from the Netherlands, is married to Gitty and has six children and, of course, three dogs and three cats. With a background in sales and marketing, Arthur has a wealth of global experience over the past 22 years, holding senior positions across a range of FMCG companies, including Unilever, The Coca-Cola company and most recently Dunlop.

Ross Lumsden is the Chief Finance Officer of INSPIRED and has been with the company since June 2021.

With over 15 years' experience in banking and leveraged finance, Ross joined INSPIRED to focus on Corporate Development before joining the board as CFO. Ross is focussed on leading INSPIRED to deliver against its stated growth ambitions, both organically and through the execution of M&A.

Outside of work Ross is married with two young children and has an English Bulldog called Lilly, who loves a long walk - as long as it ends at the pub!

Fiona Fox is the Chief Commercial Officer of INSPIRED, joining the Board in November 2022. Fiona is responsible for the commercial strategy and development of sales and customer partnerships across all channels and brands. She is passionate about customers and building successful joint business partnerships, and champions diversity, inclusive leadership and people and& team development.

Fiona started her career at Procter & Gamble, where she worked for over a decade in various roles within Customer Business Development, Market Strategy & Planning, and Sales Leadership. Subsequently Fiona joined Mars as Sales Director in the Gulf, based in Dubai, before progressing to the role of Global Sales Director and relocating to Belgium, and finally returning to the UK to the role of European Category & Commercial Strategy Director.

Fiona has over 18 years' experience in the FMCG industry, with a career built across developed and developing markets, combining local roles with global and regional experience, and gaining a breadth of perspective from roles across strategy, sales, marketing and revenue management.

Fiona holds a 1st Class BA Hons. in International Business & Modern Languages, graduating from both the University of Strathclyde and the University Autonoma of Barcelona. Outside of work, Fiona enjoys spending time with her husband and two young children, and they have a particular passion for travel and adventure.

Anthony is the Chief Operating Officer of the IPN Group and has been with the company since 2008.

Anthony’s career started with a focus on finance at a Housing Association and then various financial roles at INSPIRED, including CFO. Anthony is now the COO of the group and is responsible for Procurement, Operations, Logistics, IT and Retail Customer Services. Outside of work Anthony enjoys spending time with his wife and young son and watching football.

Severine Vauleon is the Chief Marketing Officer of INSPIRED, joining the board in April 2026. Born and raised in France, Severine followed her Breton adventurer's spirit from Paris to London, Sydney and Singapore — and after almost 16 years in Asia, she is now back in Europe.

Severine has spent over 25 years at Unilever, shaping and scaling some of the world's most loved consumer brands across markets and cultures. An award-winning marketer and board member, she believes in positive growth — using creativity and collaboration to make a difference for people, business and the planet. Severine is also deeply committed to women's empowerment, and when she's not advising brands, you'll often find her on an expedition or fundraising for women-focused causes.

Outside of work, Severine is married to Damian - the handsome Aussie backpacker she met in London over 30 years ago - and together they have two sons, Thomas and Lucas.

James is the Chief Technical Officer of INSPIRED and ‘head chef’ and has been with the company as Managing Director, CEO and now Chief Technical Officer since 2018. He loves creating value in the business as much as in the recipes and brands we make. “Looking after INSPIRED is like being the head chef. Just like great ingredients, by sourcing, growing and developing great people and allowing them to develop amazing healthy and tasty products, our customers reward us with their loyalty.”

“I am a Commercial Pet Nutritionist in my heart”. Having graduated from Nottingham University with a degree in Animal Nutrition in 1997 he then spent the next years as a Commercial Nutritionist, then Technical Director before leading the strategic development of pet food businesses as Managing Director from 2011.

He believes making ‘great food, more affordable’ allows INSPIRED to increasingly provide for more healthy pets and happy owners.

James is on a mission and passionate about

• bringing fresh, human food-grade quality nutrition to pets.

• developing and growing people to achieve our vision of ‘becoming the nations most loved, most sustainable home of pet care brands’.

• Championing IPNs drive and focus for sustainability and care of our People, our Pets and our Planet.

Outside of work he can be found out walking with his family and dogs and very occasionally flying a hot air balloon!

Sophie Winspear is Chief People Officer at INSPIRED, leading our People strategy with clear initiatives that create and drive the culture, capability and colleague experience we need to achieve our ambition of becoming a global leader in pet nutrition.

Sophie joined the INSPIRED Board in October 2022, bringing extensive HR experience across a range of industries, including previous roles with Nestlé and Greencore. Her career has spanned HR business partnering, talent and development, talent acquisition, transformation, plus M&A and consulting, giving her a solid blend of operational, strategic and specialist people expertise.

At INSPIRED, Sophie is focused on attracting, developing, and retaining, diverse talent, while ensuring our People strategy reflects the voice of colleagues across the business. She is passionate about creating an environment where people feel connected to our purpose — we create happiness — and supported to grow, perform and thrive.

Sophie champions our INSPIRED behaviours every day: We win together, We obsess about our customers, I create value, and I develop myself and others. Through her leadership, our people remain at the heart of INSPIRED’s growth journey with a people and pets first ethos.

Outside of work, Sophie is happiest spending time with her animals, including her Lab Hugo (often in the Head office stealing food where he can), her horses, lambs and chickens). Oh, and of course, let’s not forget her husband Duncan of 18 years!