Together, we create happiness

October saw our second French acquisition with Ultra Premium Direct, further strengthening our position in the European market.

September acquisition of French-based Sopral, marking a significant milestone in our ambitious European growth plans.

Acquisition of Butcher’s Pet Food and Butcher’s, Classic and Blink! brands.

Harringtons Superfoods launches and excels in the market. Barking Heads production is brought in-house to our mill at Dalton.

Harringtons has a recipe overhaul and the brand is re-launched in November 2022.

Acquisition of PFUK and Barking Heads, Meowing Heads and AATU brands.

We became the first major UK pet food manufacturing business to be carbon negative.

Capvest, a private equity business, became the majority shareholder in an exciting new venture. Additionally, we became the first major UK pet food manufacturing business to be carbon negative.

L. Catterton became the majority shareholder, and our name was changed to Inspired Pet Nutrition. We also opened our new Distribution Centre capable of handling 17,000 finished good pallets.

Harringtons dog food range launched, with the aim of making premium pet foods affordable to everyone without any compromise on quality.

IPN invested in the Real Pet Food Company, the home of our treats kitchen today.

We commissioned our first Extruder; enabling us to stop buying in pre-made recipes for our brands.

We stopped producing animal feeds for farming, changed our name to Wagg and moved to our current purpose-built site at Topcliffe, near Thirsk.

Initially set up as a wheat trading business, then from the 1960s as an animal feed mill in Tadcaster, North Yorkshire, Page Feeds supplied the farming community through four feed mills strategically placed around Yorkshire.