AATU
Our Purpose: We Create Happiness
Our Ambition: To be the Global Leader in Pet Nutrition.
Welcome to INSPIRED
INSPIRED Pet Nutrition is an innovative, well-established and award-winning pet food manufacturer. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butcher's, Classic, Pro-Nutrition and Ultra Premium Direct, as well as a selection of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel, Crick and Pléchátel produce dry, wet and baked foods which are enjoyed by dogs and cats all over the world.
We are INSPIRED
Our purpose centres around creating happiness, both for pets and their owners. Ultimately, we believe that the bond between pets and people is a source of happiness, and our mission is to nurture that connection.
We provide high-quality, nutritious food and treats affordable and accessible for all, to enhance the well-being of pets, which in turn brings joy and peace of mind to their owners. This is in our DNA and roots, we democratise superior nutrition.
Our commitment to sustainable practices and innovation ensures that every product not only supports pet health but also contributes positively to the environment.
Our ambition is simple. To be a global leader in pet nutrition.
Today, INSPIRED is the largest manufacturer of dry and wet dog food in the UK and home of some of the biggest and most sustainable pet food brands in the UK and France.
